There have been many times that I have been invited to events that involve makeup, fashion, glamour, runways, hair, nails, you name it. I love watching, talking about what is new, what is hot, what is not, even what I would want for myself. This weekend, however, I was invited to attend one of THE hottest makeup events in the United States: The Makeup Show in NYC. It features some of the best names in the business, showing what they have, what they have new, displays, demonstrations and endless samples. It takes up two floors of one of the NYC convention centers and every inch is used! In addition, there are several seminars, hands-on workshops, and endless networking. You cannot attend unless you are in the industry. You must show proof and credentials to your association with the makeup industry.
So how did a simple, redheaded writer get invited to this event you wonder? I was wondering that myself till I got a phone call about a month ago: I was being offered a press to attend anything I wanted to. Full pass! (Insert the jump for joy and mini scream here.) It’s one thing to go to the mall and look for the products by the companies you really like. It’s another to be asked to go to see what is new, what is different, various ways to utilize products, and also see companies that are not in my area. When I received the phone call, the sweet Makeup Show representative informed me when I inquired about the event, my credentials were investigated through companies I work with as well as my blog, and I was chosen to attend with the press. Wow. Just wow.
In addition to attending The Makeup Show, I was also given a pass to be a guest at the press preview the day before. At that time, I will be informed of the various seminars and teachings as well as given a “goodie bag” of new items that select companies would like to distribute to writers before they hit the market. Bingo!… my kind of thing. I always love to get the jump on what will be hot before the fire is even lit. In addition, we will be given selling points about each new item and what market it will be best to cater to. Perfect!
Now, if YOU are a makeup/hair/glamour/nails/etc. industry professional, you should SERIOUSLY consider heading to the city for one day, two days or both and learn things that can benefit you as well as your business. What was an added bonus was hearing that they will be having a special guest at the event at well. Mick Rock, a well-known British photographer, will be speaking to a select few on Sunday to talk about his career with well-known artists such as David Bowie, Blondie, Queen, Lady Gaga and more. He will talk about how his career has made an impact in not just the world of music and photography but also fashion and makeup. He is known for creating unforgettable images of these icons and more, which are featured in galleries all over the world. At The Makeup Show NYC, he will share his story, show the attendees his personal favorite pieces of work, and offer advice to makeup professionals looking to find their own style and niche in the industry. This is sure to bring some additional excitement and enthusiasm to those who will be attending. I know this will be so fascinating and inspiring to myself as a writer to hear the stories from the source themselves! (For more information, go to The Makeup Show NYC webpage and click on “Education”)
The Makeup Show NYC will feature over 75 beauty brands including sponsor brands Make Up For Ever, NARS, Obsessive Compulsive Cosmetics, Smashbox, Pinnacle Cosmetics and more. The show will be help Sunday, May 1, 2016 from 9am to 6pm and on Monday May 2, 2016 from 9am to 5pm at the Metropolitan Pavilion, 125 West 18th Street in NYC. A complete list of participating brands, speakers, events and prices can be found at http://www.themakeupshow.com. This will be the only east coast stop on the seven-city tour so if you are interested… I seriously suggest you make it happen and get there!
I couldn’t be more excited to be invited as a press representative to this event, so keep an eye out for pictures, information, new items, trends, and maybe even a giveaway afterwards here on my blog. I am sure I will come back with a ton of things to share! And if you are in the industry.. try to be there. It will be unforgettable!!