Tag Archives: @sassyauburn

The Lipstick Effect…

2 Jun

As I was checking my website this morning, I realized that I haven’t posted anything to my blog since February of 2020. Yeah, I know, I have been slacking. But I honestly have a few good reasons. First and foremost, a week after my last post, I got sick. I mean REALLY sick. COVID was just beginning to be discussed and the symptoms of the virus were just coming to light. I went to the ER because the fevers I had were horrible, I ached from head to toe, and I had completely lost my sense of taste and smell. At that time, the only test they could give me was a flu test. That came back negative. Once they saw that, however, I was IMMEDIATELY sent home. I was sick for almost three weeks. When I finally felt good enough to regain my regular routine, the country had gone into shutdown mode and my place with the tattoo shop had temporarily closed until further notice. Now, three months after that… I am home. Still. *sigh*

I am not going to get political or medical in this post. I am not here to bitch and complain. I will not take a personal stance on what the country is going through, what my out of work friends are dealing with or my thoughts on the state of our society. I am a writer. I write about the glamour industry. I write about makeup and skincare. I write about things like lipstick colors, good moisturizers and shoes. Sometimes I write about my love of coffee and my appreciation of nature. And to be honest with you, that is what I am going to continue to write about.

So before I get into future posts about what products I’m loving, needing, appreciating or feel just meh about, I want to talk to you about something I have noticed over the past three months. Something I learned about MANY MANY years ago, and never had the chance to see it in action until now. Why do women (and yes, some men) feel the need to shop extensively for beauty items when times are tough? Since the end of March–when the world had gone into a “pause” because of this pandemic–I have seen people all over the world not just talking about makeup but also BUYING it. A LOT of it! Money is tight for some, many people are out of work, others haven’t left their homes in months. Yet questions about what is the best foundation, lipstick, nail polish, hair dye and so many others show up on my social media throughout the day. If I am not going out for anything other than medicines and groceries, why would someone want to know what my favorite eyeliner is right now? The answer is simple… it’s called “The Lipstick Effect.”

Taken from shmoop.com, the definition of the “lipstick effect” is explained as follows:

The economy is slowing down, and as a result, we are tightening our financial belt. For instance, we were going to buy season tickets to see our local football team, but now we’re just going to upgrade our cable package instead and watch the games at home… It gets its name from the phenomenon that the chairman of Estée Lauder noticed after 9/11: the company’s lipstick sales were going through the roof even while the economy was tanking. The theory here is that people can’t necessarily afford the luxury items they would’ve bought before—like, say, a diamond necklace—so they compensate by buying a smaller, cheaper luxury item. Like lipstick.

I am going to take that and put my own Sassy spin on it. A huge number of us have lost our jobs due to closings or have had hours and/or pay reduced. Any money we have is being put aside for necessities: housing, food, medications, utilities and other bills. Essentials. Things like the plans for a new couch, repairing the deck or getting a new stove are all put on hold. It is not a priority right now. But by nature, we thrive when we can give ourselves a bit of luxury now and then. For example, before the pandemic, it might have been a case of going out to get a gallon of paint for the garage door and coming home with that AND the big new gas grill that was at the store’s entrance at the same time. On a lesser level (but no different), it would be going to your local pharmacy to get your blood pressure medication and grabbing a bag of candy and a magazine while waiting at the checkout. That’s why it’s there. It is a quick, impulse buy that makes you feel good. And, of course, some are more expensive than others. Now, after being shut down for 3+ months, many of us feel we need a fix. A fix of something that isn’t really needed, isn’t too expensive but will make us feel lavish and somewhat alive again. Normal. You can’t justify or even afford a pair of Louboutin heels but you CAN find a way-make a way to get that Chanel Lipstick in shade 92-AMOUR. You may not even go anyplace special, but when you wear it you will feel FABULOUS. And that is important for some people’s sanity.

Is there anything wrong with that? That is on you. Everyone’s situation is different. No matter how you justify it, excuse it or deny it, the fact remains that since the Great Depression, The Lipstick Effect still happens during rough times. Especially right now. Makeup and skin care industries aren’t flourishing at this moment, but they are seeing that definite trend. Because of the expansion of the glamour market, this phenomenon includes many more things like nail polish, mascara, eye palettes, serums and even bath items. Prices of these items vary, but for a good shopper you can find that most will not break the bank. Do you really need them? That’s your call. Do what you think is right for you. For your wallet and your sanity. And keep smiling.

Great Products for the New Year…

8 Mar

Let me start out by saying this redhead has been busy! Over the past year, I have taking on two more writing positions, have become a brand ambassador for two fabulous companies, am a full-time promo model for a hot magazine and I still continue to hang with my friends while managing a fab tattoo shop in town. Everything I have learned over the years in regards to fashion, skin care, make up, glam and the tattoo industry is helping me to live my dream. Not only am I evolving my life, but I’m also the healthiest I have been in years while I am doing it. I have a great support team and I thank them every day for lifting me up with their encouragement. I am truly blessed.

I know that it is way past the beginning of a new year, but I have still been testing and trying new products and styles that help me keep up with my cool yet chaotic life! Because things are so crazy, I definitely need things that are going to do their job. And if they can save me time (and of course money), then hip hip hooray! Have I found new super products that do just that? You betcha!

Here are a few goodies that anyone could appreciate in their daily routines:

1. Urban Decay All Nighter Long-Lasting Setting Spray – Preparing your makeup for a photoshoot can take a LONG time. The last thing you need is anything like sweat or rain to cause your look to start sliding off your face. I have used setting mists in the past, but they have either fell short or turned my skin into a potato chip. You don’t need a lot to set your look and it will stay out for hours. Just spray your face in the shape of an X , keep your eyes closed for about 60-90 seconds and touch-ups will be reduced to slim-to-none. It has become a life saver in my travel bag. (Ulta.com)

2. Youngblood Mineral Rice Setting Powder – When I first got this from the How to be a Redhead Subscription Box, I really wasn’t sure if I would use it since I have my fair share of non-talc setting powders. Plus the tint in this one made me hesitant since it was more of a yellowish powder. After the first time I used it, I knew it was going to be a go-to during my makeup application. The rice powder and corn starch base helps this powder keep the shine away all day and doesn’t irritate my sensitive skin. The powder sets perfectly clear with no color at all, leaving your face with a nice matte finish. (YBSkin.com)

3. Lancôme Monsieur Big Mascara – Aren’t we all really just in search of the ‘be all, save all” mascara of all time? I am and I’m sure I may never find it as long as mascaras keep improving their formulas. This one, however, is certainly damn good. One coat for daily wear, two coats for special occasions will leave your lashes looking long and luscious. The brush is really fat which gives you a nice even, full coat from base to tips. You may find the brush is hard to maneuver on the bottom lashes—I do—so I have disposable skinny wands for precise bottom lash and corner lash applications. (Lancôme-usa.com)

4. Kryolan Contour Pencil in 971 (Black) – I picked up some of these great pencils last year when I attended The Makeup Show in NYC. I saw them used by a fabulous makeup artist and thought that any pencil that can have that many uses and be that inexpensive must have some sort of down side. I have yet to find one! I learned that by lining the water line of my upper lid can help my hooded eyes to have more pop. And this pencil does it perfectly. I get a line that stays strong all day and comes off easily with eye makeup remover. Plus the tip can sharpened to your liking, and is soft enough to not tug at the skin around your eyes. (Kryolan.com)

5. No 7 Instant Illusion Wrinkle Filler – There are only so many miracles we can fix without hiring a plastic surgeon. I expected a full-blown face lift when I bought this product. Because I didn’t see that immediately, I put the tube off to the side. After a week or so, I decided to try it again with more realistic expectations. That’s when I saw what amazing things this actually does. Although it can’t hide deep deep laugh lines, it does fill in fine lines and wrinkles around my eyes, lips and forehead. It helps to defuse and reflect light giving my face an all-over smooth look. (Ulta.com)

6. Impäkt Organic Skin Care Glossing Lip Treatment – This winter has been hell on my skin. Especially my lips. I have always battled the chapped lips devil all through the year, but this year has been terrible. They haven’t been getting just chapped either. They split, peel, bleed and even get blotchy. I was lucky enough to try a sample of this (thanks to my friends at How to be a Redhead) little gem in Raw Cocoa and noticed an improvement in just days. Ingredients such as raw beeswax, sativa oil, raw honey and shea butter put healing nutrients into the skin and not just over it. The healing begins on a cellular level, which helps to prevent the problems before they occur. (impaktorganic.com) ** Watch my blog for reviews on more products from Impakt Organics soon!**

7. TwinMedix Pro:Refine Primer/Moisturizer – When time is of the essence, it is helpful to have products that can do multiple things at the same time. This is a nourishing moisturizer that not only preps and primes the face for smooth makeup application but it also plumps and firms giving your skin a nice all-over glow. Packed with rich hydration from shea butter and jojoba oil, this gem also gives your face boost of nourishing B5. Finish those great ingredients off with a touch of hyaluronic acid for a youthful appearance. (TwinMedix.com)

8. Crown Brush Tapered Concealer Brush C425 – Since I have been getting very precise and detailed with my eye looks, it is important to me to have a good concealer brush that is tight enough to get around my eyes with intricate accuracy. I have A LOT of brushes that I have picked up over the years, but this one is always clean and close by during my makeup application. It is small, fine and flat enough to hide skin imperfections while cleaning up any last minute fall out or errors in the area. (Crownbrush.com)

I wish the contents of my vanity only showed these few products plus a little more to be able to have everything I needed to do a full skin care and makeup look each day. Unfortunately, depending on a number of factors, I need all of that and MUCH MORE. No worries, though. I have managed to get my supplies organized in a way to have access to whatever I need at any given time. It is important for all of us to remember to keep our items clean and fresh. Remember to go through your entire product drawers once in a while (when you change the clocks is a perfect time!) to look, test and smell each item you have. Things can go bad, as well as pick up bacteria to make them “spoil”. One thing that is good to help you avoid the transfer of ickies is to scrape out just what you will need with a (clean) makeup spatula, put that on a stainless steel mixing plate (crownbrush.com, $8.95 for the combo) and apply it from there. Not only does this reduce the chance of your makeup acquiring bacteria but it also prevents color mixing.

With these new goodies, I plan on having fun trying and developing new looks for myself in the future. Do you have any new goodies to share that you have discovered are “must haves” in your glam box? Share with me and others so we can all know what is hot on the shelves!!