Tag Archives: Sassy Auburn

The Lipstick Effect…

2 Jun

As I was checking my website this morning, I realized that I haven’t posted anything to my blog since February of 2020. Yeah, I know, I have been slacking. But I honestly have a few good reasons. First and foremost, a week after my last post, I got sick. I mean REALLY sick. COVID was just beginning to be discussed and the symptoms of the virus were just coming to light. I went to the ER because the fevers I had were horrible, I ached from head to toe, and I had completely lost my sense of taste and smell. At that time, the only test they could give me was a flu test. That came back negative. Once they saw that, however, I was IMMEDIATELY sent home. I was sick for almost three weeks. When I finally felt good enough to regain my regular routine, the country had gone into shutdown mode and my place with the tattoo shop had temporarily closed until further notice. Now, three months after that… I am home. Still. *sigh*

I am not going to get political or medical in this post. I am not here to bitch and complain. I will not take a personal stance on what the country is going through, what my out of work friends are dealing with or my thoughts on the state of our society. I am a writer. I write about the glamour industry. I write about makeup and skincare. I write about things like lipstick colors, good moisturizers and shoes. Sometimes I write about my love of coffee and my appreciation of nature. And to be honest with you, that is what I am going to continue to write about.

So before I get into future posts about what products I’m loving, needing, appreciating or feel just meh about, I want to talk to you about something I have noticed over the past three months. Something I learned about MANY MANY years ago, and never had the chance to see it in action until now. Why do women (and yes, some men) feel the need to shop extensively for beauty items when times are tough? Since the end of March–when the world had gone into a “pause” because of this pandemic–I have seen people all over the world not just talking about makeup but also BUYING it. A LOT of it! Money is tight for some, many people are out of work, others haven’t left their homes in months. Yet questions about what is the best foundation, lipstick, nail polish, hair dye and so many others show up on my social media throughout the day. If I am not going out for anything other than medicines and groceries, why would someone want to know what my favorite eyeliner is right now? The answer is simple… it’s called “The Lipstick Effect.”

Taken from shmoop.com, the definition of the “lipstick effect” is explained as follows:

The economy is slowing down, and as a result, we are tightening our financial belt. For instance, we were going to buy season tickets to see our local football team, but now we’re just going to upgrade our cable package instead and watch the games at home… It gets its name from the phenomenon that the chairman of Estée Lauder noticed after 9/11: the company’s lipstick sales were going through the roof even while the economy was tanking. The theory here is that people can’t necessarily afford the luxury items they would’ve bought before—like, say, a diamond necklace—so they compensate by buying a smaller, cheaper luxury item. Like lipstick.

I am going to take that and put my own Sassy spin on it. A huge number of us have lost our jobs due to closings or have had hours and/or pay reduced. Any money we have is being put aside for necessities: housing, food, medications, utilities and other bills. Essentials. Things like the plans for a new couch, repairing the deck or getting a new stove are all put on hold. It is not a priority right now. But by nature, we thrive when we can give ourselves a bit of luxury now and then. For example, before the pandemic, it might have been a case of going out to get a gallon of paint for the garage door and coming home with that AND the big new gas grill that was at the store’s entrance at the same time. On a lesser level (but no different), it would be going to your local pharmacy to get your blood pressure medication and grabbing a bag of candy and a magazine while waiting at the checkout. That’s why it’s there. It is a quick, impulse buy that makes you feel good. And, of course, some are more expensive than others. Now, after being shut down for 3+ months, many of us feel we need a fix. A fix of something that isn’t really needed, isn’t too expensive but will make us feel lavish and somewhat alive again. Normal. You can’t justify or even afford a pair of Louboutin heels but you CAN find a way-make a way to get that Chanel Lipstick in shade 92-AMOUR. You may not even go anyplace special, but when you wear it you will feel FABULOUS. And that is important for some people’s sanity.

Is there anything wrong with that? That is on you. Everyone’s situation is different. No matter how you justify it, excuse it or deny it, the fact remains that since the Great Depression, The Lipstick Effect still happens during rough times. Especially right now. Makeup and skin care industries aren’t flourishing at this moment, but they are seeing that definite trend. Because of the expansion of the glamour market, this phenomenon includes many more things like nail polish, mascara, eye palettes, serums and even bath items. Prices of these items vary, but for a good shopper you can find that most will not break the bank. Do you really need them? That’s your call. Do what you think is right for you. For your wallet and your sanity. And keep smiling.

Current Subscription Box Faves…

24 Feb

Each month, it’s like Christmas. I get three different subscription boxes (hopefully four soon!) loaded with goodies to try. Sometimes I get full-sized products, other times it is just little trials. I like the minis the best, I think. Because I have super sensitive skin, not everything works for me. This gives me a chance to try out some new items without losing money if it isn’t something that is right for me. There have been times that I have fallen in love with some of the goodies I get and have invested in full-sized products when I run out. If you are new to the skincare or makeup revolution, this is a great way to get your feet wet before diving in head first!

Over the past few months, I have to say that I have found some great items. With the seasons changing, this is a great time to try some different colors for spring looks as well as add some skincare items to help adjust to the new temperatures. And we can’t forget the hair and nails too! So what are some of my latest faves? Let’s see:

The BrowGal Eyebrow Pencil in Medium Brown My brows are something that I have never really messed around with. A makeup artist that I know has always said “Don’t f*ck with the brows… leave them alone!” I have followed that tip faithfully…. until a couple of weeks ago. I won’t get into details but I had a slight mishap with a lighter which left my right eyebrow looking a little off. Okay, I burned half of it off. Don’t ask. But I had gotten this pencil a few months ago and it was finally going to get used. With my dark red hair, this was the perfect shade that I needed. It is a very good sized pencil that comes with its own sharpener as well as a shaping spoolie. I have already picked up another one of these because I know this is going to take a while to grow out and fix. Insert pathetic half-grin here. ($23)

Sunday Riley ICE Ceramide Moisturizing Cream – As soon as the temperatures outside dropped about 20 degrees and the heat kicked on, my face began to get dry. I do have extra rich moisturizer for when the weather gets colder, but this came at the right time to test out. I love how it feels on my face! It is super rich but not greasy at all. Not only did it give me that extra boost of hydration that my face needed but it also left my face looking smooth and matte. A really great product with a noticeable result. ($65)

Ciaté London Extraordinary Translucent Loose Powder – I learned last year at The Makeup Show that HD powder can cause a flashback with cameras when using high-powered flashbulbs. When I made this change for my makeup before my last photoshoot, the difference with how my skin looked in the photos was amazing. I had the chance to add this product on to a subscription last month, and I’m glad I did. The formula is soft and silky with no shine or opalescent shadows. It’s the perfect product to help “bake” your makeup. Seriously, a must-have product for artists, performers and models. ($22)

Banila Co Clean It ZERO Cleansing Balm – I don’t really hide the fact that I wear a lot of makeup. I like a bold eye look every day, and usually have a dramatic lip color to match. Because skin care is super important for me at my age, I want something that is going to get everything off easily. Someone had mentioned that cleansing balms worked great so I grabbed ZERO as an add onto my monthly subscription from Ipsy. I absolutely love how it melts onto my skin loosening everything from eyebrow pencils to an all day glitter lip look. I wipe it all away easily with a cleansing wipe and I’m done. From there I follow up with my nighttime regimen. Super happy with this product and will look for it again in he future. ($19)

Luxie Blending Brush #237 – I have no problem saying that I am addicted to makeup brushes. From thin eye liner brushes all the way to big fluff brushes, I can find a use for every one I get sent. I got this brush several months ago, and as soon as I saw it I knew it was going to get used often. And it does. It is the perfect size with the perfect amount of “fluff” to gently cut my crease with a touch of contrast shadow. Or, if I want a stand out look, I can use it to gently blend several colors together without making a blurred mess. I have found other subscribers who aren’t brush lovers like me and had decided to sell theirs which allowed me to pick up about four more. And that’s fine by me! ($14)

Although I am always very strict with myself when it comes to good skin care and makeup, I am always happy to see what is new out there that I may not know about. I think subscription boxes are a great way to try and see without making a huge financial commitment. Especially for people like me with fussy skin.

So tell me: Do you have a favorite subscription box/bag? Are you thinking about switching? What have you found that you love? Chime in and let’s get a coffee talk started!

Destiny….

9 Nov

img_1662“Destiny is not a matter of chance; it is a matter of choice. It is not a thing to be waited for, it is a thing to be achieved.” ~ William Jennings Bryan

Webster’s Dictionary tells us what the word destiny means:
destiny (noun) des·ti·ny \ˈdes-tə-nē\
Simple Definition of destiny
: what happens in the future
: the things that someone or something will experience in the future
: a power that is believed to control what happens in the future

William Jennings Bryan explains simply that destiny doesn’t just happen… you make it happen. And I couldn’t agree more. Especially right now.

I’ve made a lot of changes in my life over the past year. (Oh trust me, I AM writing a book!) I have always taken full responsibility for everything that has gone on, even though I know it has created changes that not everyone is happy with. I just felt it was time to actively pursue my dream of writing professionally, taking some chances and risks, traveling when I needed to expand things, and really putting myself out there. It is so easy to stay where things are comfortable, but nothing changes if nothing changes. So I took on a new mindset, pushed myself to my absolute physical limits and set out to achieve my dreams. But out of the mouths of the band, Dr. Hook:

“But our minds won’t really get blown
Like the blow that’ll getcha
When you get your picture
On the cover of the Rolling Stone.”

So, is that what I wanted? Is that what I did? Am I on a rock star magazine? Well, not really. As a fashion writer, the cover of the Rolling Stone isn’t someplace I’d normally end up on the cover of anyways. In my own mind, I know I am a rock star, but that’s just me. I’m not a performer, I’m a writer. A fashion and glamour writer at that. And in addition to that, I love the tattoo industry. I love interacting with the people at the shop I help out at. I am in awe of their talent as well as the reasons why people want their personal tattoos. So it would probably be more of a dream to see my name on the front of a magazine that has to do with my passion of fashion and glamour as well as tattoos.

Recently, I added on to a large tattoo that has been a work in progress for some time now. Where it is right now is absolutely gorgeous, but I know that there is more to come. It will look amazing! I decided to take a photo of my updated tattoo which matches a large tattoo I got several years ago. I lInked how they looked together and posted it on Instagram. I will admit, it was a bit risqué for me. I might be a “girl next door” but I am definitely a shy girl next door (most of the time). Well, to say the least, the photo blew up. Magazines saw it, Instagram followers saw it, other artists saw it. It went pretty big pretty fast. I was a little surprised that this “32+” mom had such a reaction to her photo, but it was very cool.

Soon after the post, I received a message from the founder of one of the select magazines I had tagged in my photo. He liked it. He liked it a lot! It wasn’t just my tattoos that caught his eye, though. It was the fact that I was a writer. He liked that this sassy, fierce redhead had somewhat established herself in the writing world. I took some time to see what he was looking for in regards to the magazine. He wanted someone to talk fashion—about what is hot right now, the trends that are going on. Well that’s me all day! I’m always in the know with fashion, not just for me but for my blog. After a crunch time of getting an article and bio done, I showed him I could do it. And so it came to be:

Sassy Auburn is the new
Fashion Editor for
Sweet and Inked Magazine!!img_1664

Pretty awesome, huh? You won’t miss me here, don’t worry…I’m not going anywhere. In fact, I will be linking some of my other articles from Sweet and Inked to here as well. I will also share some tattoo photos with fashion styles that are great right now. Some things I’ll talk about will even be able to show off some of people’s favorite tattoo pieces.

I’ve been been kind of pinching myself since the issue was released, but I have to say that I couldn’t be happier as well as more fortunate to be working in an industry that embraces both of my loves. There are still things to do and room to grow, but I’m excited for the ride.

So, my loyal and faithful Sassinistas… you are lucky. You some of the first people to learn of my new endeavor! Feel free to talk to me about all things on here from fashion to ink. And don’t worry—I will make sure to keep you up to date on just fashion and glamour goodies on my blog still.

Keep an eye out for me in the tattoo community and follow me in Sweet and Inked as well! I look forward to sharing my adventures with every one of you!

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