Tag Archives: gossip

The Lipstick Effect…

2 Jun

As I was checking my website this morning, I realized that I haven’t posted anything to my blog since February of 2020. Yeah, I know, I have been slacking. But I honestly have a few good reasons. First and foremost, a week after my last post, I got sick. I mean REALLY sick. COVID was just beginning to be discussed and the symptoms of the virus were just coming to light. I went to the ER because the fevers I had were horrible, I ached from head to toe, and I had completely lost my sense of taste and smell. At that time, the only test they could give me was a flu test. That came back negative. Once they saw that, however, I was IMMEDIATELY sent home. I was sick for almost three weeks. When I finally felt good enough to regain my regular routine, the country had gone into shutdown mode and my place with the tattoo shop had temporarily closed until further notice. Now, three months after that… I am home. Still. *sigh*

I am not going to get political or medical in this post. I am not here to bitch and complain. I will not take a personal stance on what the country is going through, what my out of work friends are dealing with or my thoughts on the state of our society. I am a writer. I write about the glamour industry. I write about makeup and skincare. I write about things like lipstick colors, good moisturizers and shoes. Sometimes I write about my love of coffee and my appreciation of nature. And to be honest with you, that is what I am going to continue to write about.

So before I get into future posts about what products I’m loving, needing, appreciating or feel just meh about, I want to talk to you about something I have noticed over the past three months. Something I learned about MANY MANY years ago, and never had the chance to see it in action until now. Why do women (and yes, some men) feel the need to shop extensively for beauty items when times are tough? Since the end of March–when the world had gone into a “pause” because of this pandemic–I have seen people all over the world not just talking about makeup but also BUYING it. A LOT of it! Money is tight for some, many people are out of work, others haven’t left their homes in months. Yet questions about what is the best foundation, lipstick, nail polish, hair dye and so many others show up on my social media throughout the day. If I am not going out for anything other than medicines and groceries, why would someone want to know what my favorite eyeliner is right now? The answer is simple… it’s called “The Lipstick Effect.”

Taken from shmoop.com, the definition of the “lipstick effect” is explained as follows:

The economy is slowing down, and as a result, we are tightening our financial belt. For instance, we were going to buy season tickets to see our local football team, but now we’re just going to upgrade our cable package instead and watch the games at home… It gets its name from the phenomenon that the chairman of Estée Lauder noticed after 9/11: the company’s lipstick sales were going through the roof even while the economy was tanking. The theory here is that people can’t necessarily afford the luxury items they would’ve bought before—like, say, a diamond necklace—so they compensate by buying a smaller, cheaper luxury item. Like lipstick.

I am going to take that and put my own Sassy spin on it. A huge number of us have lost our jobs due to closings or have had hours and/or pay reduced. Any money we have is being put aside for necessities: housing, food, medications, utilities and other bills. Essentials. Things like the plans for a new couch, repairing the deck or getting a new stove are all put on hold. It is not a priority right now. But by nature, we thrive when we can give ourselves a bit of luxury now and then. For example, before the pandemic, it might have been a case of going out to get a gallon of paint for the garage door and coming home with that AND the big new gas grill that was at the store’s entrance at the same time. On a lesser level (but no different), it would be going to your local pharmacy to get your blood pressure medication and grabbing a bag of candy and a magazine while waiting at the checkout. That’s why it’s there. It is a quick, impulse buy that makes you feel good. And, of course, some are more expensive than others. Now, after being shut down for 3+ months, many of us feel we need a fix. A fix of something that isn’t really needed, isn’t too expensive but will make us feel lavish and somewhat alive again. Normal. You can’t justify or even afford a pair of Louboutin heels but you CAN find a way-make a way to get that Chanel Lipstick in shade 92-AMOUR. You may not even go anyplace special, but when you wear it you will feel FABULOUS. And that is important for some people’s sanity.

Is there anything wrong with that? That is on you. Everyone’s situation is different. No matter how you justify it, excuse it or deny it, the fact remains that since the Great Depression, The Lipstick Effect still happens during rough times. Especially right now. Makeup and skin care industries aren’t flourishing at this moment, but they are seeing that definite trend. Because of the expansion of the glamour market, this phenomenon includes many more things like nail polish, mascara, eye palettes, serums and even bath items. Prices of these items vary, but for a good shopper you can find that most will not break the bank. Do you really need them? That’s your call. Do what you think is right for you. For your wallet and your sanity. And keep smiling.

Five Things I Learned This Year At The Makeup Show…

5 Jul

Every spring, I take my annual trip to NYC to attend one of the premiere makeup and glamour events in the country. The Makeup Show makes it stop at the beginning of May in the Big Apple which is not too far from my actual location here in Upstate NY. Ever since the first one I attended in 2016, I am always amazed by the talent and education The Makeup Show brings to the stage as well as the brands that go. This year was no exception. We heard tips and tricks from the industry’s leaders with insight into what is new and hot for the seasons ahead.

There are always exceptional products that never cease to amaze me as well as new trends to follow. I always feel honored to have the inside “T” in regards to make up looks, hot colors, trends, ingredients and tips. Sometimes I just hear something that gives me a “No kidding!” moment. And that happened more than once this year.

So what shockers did I experience? Let’s see….

1. “If you don’t have glitter adhesive for your eyes, use some clear eyelash adhesive and gently pat glitter onto the lid with a small, flat, synthetic brush.” This was kind of a “Wow! No sh*t!” moment for me. I have a few different glitter adhesives (that I actually got from The Makeup Show last year!) but this was a great tip for someone that may want an easy backup plan who needs a bit of sparkle to hold during an impromptu meeting, lunch, dinner, club date or even a glam moment. It makes total sense… if it is safe enough for your lashes, it’s safe enough for your lids. This is an inexpensive way to play with different glitter looks you want to try as well. Also, synthetic brushes don’t “absorb” as much product, so the majority of the product you pick up with gets to the eye. Especially glitter!

2. “For a dewy look on your body (neck, shoulders, cleavage, chest), use a simple sunscreen rather than a ton of different products.” I have done many reviews on different types of sunscreens over the years, but I never thought that they could be used as makeup. The ingredients of sunscreen tend to be slightly thicker than general makeup, and are needed for long term wear to block out harmful UVA and UVB rays. This richer formula is perfect for giving you that soft, silky, dewy look without needing a ton of time with brushes, bronzers or highlighters.

3. “Do not use an HD powder when doing a photoshoot. HD powders tend to use shimmering agents that actually causes the flash to bounce off your face.” Whoa. THAT was a serious “Ah-Ha!” moment for me. In the past year, I have been doing a lot of professional photos with photographers. I always thought that the fine grind of HD powders would give me a flawless finish. That’s true, but not if cameras are involved. What can happen is your powder can cause flashback, which shows up on film as a white or oily look, coming from the flash of the camera hitting reflective surfaces. Products with titanium dioxide and zinc oxide (natural sunscreen ingredients) can cause this to happen as well, but to a lesser extent. I stopped at one of my favorite vendors to discuss what I had just heard, and to ask what I needed instead. They felt my pain and directed me to the powder that I should use. Phew!

4. “Yes, you can find a long-lasting lip color that will stay true for over 8 hours without drying out your lips.” For years now, I have loved the idea of a lipstick that will not transfer onto my coffee cup, straw… or someone else’s face! I have definitely found a few brands, but with my unusually dry lips, the colors tend to cause more problems than they are worth. They dry out my lips causing cracking, peeling, and unappealing blotchiness. I usually end up exfoliating them with sugar and honey to get the uneven color off then just apply a moisturizing gloss tint to try and repair the damage. A company was there that asked me if I would try their long-lasting liquid matte lipstick with a glitter topper to see if they could convince me that theirs was “different”. Sure… why not? After long hours of running and rushing to and from seminars; from classes to subways; to trains then driving home, I gave my lips a look on the train to see how they looked. Holy ah-may-zing. The color was strong, the coverage was even, the glitter had no fall-out and I was still getting compliments on how they looked. I touched base with this great company and placed an order for my favorites within days. Kudos to this great crew for introducing me to my new fave lip color. (To see the brand, click here!)

5. “Choose gain over gossip.” No matter how well you do in your industry, people will talk. They will talk about how you are handling yourself, how you handle your business, how polite you are, how bitchy you can be, your mistakes, your successes, you name it. But the bottom line is that those who want to further themselves in their industry only make up 10% in that line of work. The other 90% are making excuses. Tabatha Coffey held a great seminar this year, not just talking about the makeup industry but how you respond to those around you that like to cut you down. I have said for years that if you don’t like me, yet still watch everything I do?… Bitch, you’re a fan. It’s nice to be reminded that if you are investing in yourself, you are already a step above the rest.

I continue to support those that I am proud to call my friends in this industry and am honored to be with them as we all continue to grow. I have seen amazing things from companies that I have been working with for over the years now, and am so glad that so many have taken me under their wing and shown me things I’ve only dreamed about. This amazing field of makeup and skincare continues to grow, and I look forward to the years to come as we all fly higher than we ever have before!

(Thank you to Glamorous Chicks Cosmetics for their glitter tutorials and the introduction to their long-wearing liquid lipsticks; to Danessa Myricks and Matthew Jordan Smith for the great class on working as a team with your photographer & tips for artists and models of all kinds; Kryolan with suggestions for achieving a great looks on film and in print; and Tabatha Coffey for her inspiration and motivation. And as always… thank you for all of those who do such a great job organizing one of the best makeup shows ever.)