Tag Archives: bath

New Year…. New Sassy?

31 Dec

untitledIn three days, I will be like the rest of the world, joining together to ring in the new year. I hear so many people say, “Oh, I will be so happy for 2015 to come to end.” I’ll be honest, that kind of makes me sad. Sure, there are things that I wish I didn’t have to go through this past year. We all can say that about one thing or another. But the question becomes simple: If you hadn’t gone through this or that, would you have become someone other than you are now? And would you be happy with that new person? Hmmm. As much as I’d love to hand back a few of the cards I was dealt this year, the fact remains that each of those “cards” changed me in one way or another. Some made me grow, some enlightened me, others were scary, some even caused me great pain. But as I sit here at my desk in The Loft, I realize that all of those things, grouped together, have put me right here. And…. I kind of like that. I am happy. I am well. I am enlightened. I am more informed. Does that make me a new person? Nah. It just makes me more insightful. And that’s not so bad.

As the ball is prepared to drop in Times Square soon, I took some time to look back at the things I did want to do this year but didn’t. They aren’t really all fashion and glamour oriented, but some are. I’m sure as the year moves along, I will think of others. Let’s just say it is kind of a bucket list for 2016. But I have to say, a bucket list covers a really large span of time. I am just thinking of the here and now, no farther than the end of 2016. It kind of makes the goals a little more focused and attainable. So what would I like to do this coming year? These are some definites:

270665_1345_11) Get to NYC to see Fashion Week in the fall.This item is on my REAL bucket list, but I’ll be honest… I’m tired of waiting for the right time. Or more so, I am tired of waiting for it to happen. So, I have decided to just MAKE it happen. As a fashion & glamour writer, I have a lot of friends that I have made in this industry. I am going to do whatever I have to so I can be there. I don’t mean just walk around the streets of Manhattan, hoping to bump into Michael Korrs or Betsey Johnson either. I mean go with a purpose: to watch and write. I will grab the first train out of my hometown, iPad in hand, and sit in the crowd with just like me. People that love fashion, that are interested in new trends. On the inside I will be doing cartwheels, but on the outside I will be smiling and composed, knowing I’ve earned my spot there. And it will be FABULOUS! Sassy may want: a nice, chic briefcase/carry-all to hold her notepad, laptop, iPad, pens, pencils, datebook, etc. like Henri Bendel’s West 57th Briefcase in black, $398.00. Available at Henri Bendel’s website.

VS Pant2) Enjoy nature more. I started doing this a little bit at the end of this year, and found I had been secluded in my own little world too long to not spend time with Mother Nature the way I had when I was a kid. There is too much technology around us to keep us enthralled, allowing us to forget about the beauty right outside of our window. When I wrote my first article from The Loft, all I had was a laptop, a cup of tea, a beautiful view of a park in fall, and an idea. After I took my first walk in the park, I felt so much more of me had pushed back for whatever reason. Maybe it was my health, my J*O*B, my family or my feelings of responsibility to take care of those around me first. Sure, those things are important and always will be. But to lock myself away and not enjoy the sound of a spring rain, the warmth of the summer sun, the beauty in the colors of autumn or the child within during a first snowfall is a crime to myself. I will embrace the outdoors more to give me a clear mind, body and soul. Sassy may want: some comfortable outdoorsy clothes like Victoria’s Secret PINK Gym Pant in Marl Grey, $54.95 and PINK Athletic Crew Tee in White/Black Orchid, $24.95. Available at VictoriasSecret.com

SBS-6534813) Do my own manicures regularly. Okay, I know that sounds silly but it is actually is a big deal for me. For the longest time, when anyone asked me what my biggest accomplishment was in my life, I would say it was when I stopped biting my nails. You have NO IDEA how huge that was for me. I compared it to quitting smoking cigarettes—two packs a day even! It was my vice when I was bored, nervous, thinking, you name it. Then, literally out of the blue one day, I decided to stop. I had a fake set of nails put on and I loved how they looked but at that time in my life, I couldn’t afford to maintain them. Then I realized I was ready. I didn’t have to convince myself I needed to do it to keep myself healthy. There was nothing really that I needed to do it for. Except myself. So I did. I just stopped, cold turkey. Since then I have let my nails grow out, trimming my cuticles and keeping my hands soft. I asked other beauticians what is the best thing I can do to keep them strong. I follow their advice to the letter. Now, my only problem is keeping them looking fresh when I go about my other job. I’m always bumping them into metal furniture, equipment, you name it and I will get a chip on the second day. OR if I find a really good polish that lasts, I will use my nails as a “tool” which wears down the polish on the tips. I know I shouldn’t, but if I need to get a piece of tape off a box, scrape something off the top of the stove or use them to grab a tack or nail, they will surely chip or thin out. The best thing I can do is keep my hands soft, keep my nails strong, and use the best products to keep my polish on the best that I can. And if they do start looking ratty?…. redo them FAST! Sassy might want: ORLY’s Website Nailtrition, $11.29; Nail Lacquer in Gorgeous, $7.69; Glosser Professional Topcoat, $8.79. Available at Sally Beauty’s website.

TJMjeans4) Spend even more wisely. When it comes to my shopping “addiction”, I am better than most when it comes to how much I spend and what I spend it on. I am, however, a terrible impulse shopper and that seems to be where I lose my sense of sanity and just fall into “I need that!” mode. I need to follow the plan that I actually stated several years ago: if you see something you want, take a picture of it then walk away. Use the picture to make sure you don’t have anything like it and see if it will get used often while it is in your glamour ensemble. After you do that, delete the picture. If you go back to the store JUST TO LOOK FOR THAT ONE ITEM, or you keep thinking about it or talking about it for 2-3 days afterwards? It is, in my opinion, an impulse buy. The next thing you have to see is if you can get it cheaper any place else or how do you plan on paying for it. And if paying for it suddenly takes precedence over your electric bill, it’s not worth it. If I really have an urge to go shopping, I try to lean myself towards discount stores, consignment shops, thrift stores, or surplus stores where everything is already less money. Then when I get there, I head to the Sale or Clearance rack FIRST. ALWAYS go to the Clearance rack first. And don’t forget to check online for discount codes or coupons (I LOVE RetailMeNot for store and online shopping). From someone who usually bargain shops to begin with, choosing specific things I NEED rather than random things I want needs to be more of a priority now. Besides…my closet is ready to explode! Sassy might want: a nice day out at my local Marshall’s or TJ Maxx to get something like an inexpensive pair of designer jeans like Celebrity Pink Skinny Shaper Stretch Jeans in blue, $19.99. Available at TJ Maxx’s online store

pBBW1-22175228v275Tea5) Put myself first more often. I don’t want that to sound selfish, but it can happen to any of us. We get caught up in work goings on, helping others with stuff they need, being at our childrens’ beckon call. We help our spouses to make sure they don’t stress because we know that stress trickles downhill. We take on everyone’s pain and responsibilities losing our own happiness in the process. We often do it without thinking, and when we finally realize we need to step back, we can either be in the middle of a fight about it or worse…lose our own happiness completely. Trust me, I know this from personal experience. Don’t let yourself get too far gone. “No” is an easy word to say. It only has two letters. And my theory has always been if someone can’t get over it, let them get under it. Take time for you. Do things YOU want to do to make yourself happy. Do things that will enlighten you, embrace you, help you to grow. Ask yourself: “Does doing this for someone help ME get to where I am going?” Then ask: “Does doing this help THEM get to where they specifically want to go?” If the answer is no, then think twice. You need to be doing things that will keep you sane, grounded, happy, less stressed, and one with yourself. If it doesn’t, maybe saying “I would really like to, but I just can’t right now…thanks for checking with me though.” This takes the hurt off you for saying no and shouldn’t make them angry since you have given them a sincere “I’m sorry but no.” Open your eyes to new things you have wanted to do but didn’t have the chance. Take a class, climb a mountain, run a marathon, read a novel, paint a picture, remodel a room, head to the spa, take a day-cation for just you. That, in no way shape or form, makes you selfish. It will in the end make you a calmer, clearer, relaxed, well-rounded person. And the fact is…. that benefits EVERYONE! Sassy may want: to indulge herself with a relaxing tea a cup of tea in Lemongrass from Adagio found at Adagio Teas. Enjoy that tasty treat while taking a nice, long bath with and a fragrant bath of scents such as Paris – Pink Champagne and Tulips (from $6.25) from Bath & Bodyworks website.

So, I guess the question remains will a new year bring about a new Sassy? I do know there are things I want to do more of, do less of, explore more, stress less, try new things, make new friends, visit more places. Will this all go on with positive outcomes. Some will, some might, some may just go horribly wrong. But the fact remains this: I will learn and grow from everything I put in an effort to accomplish and that won’t make me a new person, but it sure as hell will make me smile.

So, tell Sassy… do you have any changes you would like to make in the new year? Are any of them glamour, beauty or fashion related? Let me know…I want to hear!!

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S.O.S. — I’ve “Hit Pan”!!!!

19 Apr

Running outIn the dark world of us makeup addicts, we often use a secret phrase: “I’ve hit pan.” This is a secret code us color junkies use to tell others that we have run out of a product we love. Usually us makeup lovers know when we are getting low on a fave and pick up a backup for a smooth transition when we run out. Of course, certain products we won’t stress too much about because, since makeup addicts are always trying new things, we may have already found a new love with a different brand of a former mainstay. But every glamour guru will have a few select items that are always–ALWAYS–around. And when we see the bottom, we tend to panic a bit. But we are professionals. We will fix it. And fast.

So, a few things started to get low–or worse–disappear this week in my makeup drawer. A couple I tried “alternatives” to, maybe to test the competition or save a buck or two. But the fact is that they are items I will be loyal to till someone says they aren’t around anymore. (*Gasp*–don’t even want to think about that!). Here is what I have/had to restock in my makeup drawer recently:

Lancome**Lancôme CILS Booster XL**: I never thought I needed a mascara primer…until I used a mascara primer! This was the first one I bought after a makeover day at a local department store. I bought it immediately. I used it only when I wanted really *POW!* lashes like for a night out or a dinner date. I started running low, plus it started to get some age on it, so I grabbed an inexpensive drugstore brand to see if I could save a few dollars with the same results. Yeah….no. The drugstore brand did nothing really–not like Lancôme’s did. It probably is the most expensive on the market, but you do get what you pay for. My lashes are longer, thicker, bolder when I use Booster XL. And it puts a nice barrier of Vitamin E between my lashes and mascara, keeping them healthy and preventing lash dry-out. Heading out tomorrow for a new tube! Macys.com, $25

Maybeline**Maybelline Fit Me® Shine-Free Foundation**: The weather here at home is (finally!) changing. Temperatures are changing and my j*o*b is throwing me a little stress. Let’s add a few hormone issues I’d prefer not to speak of, and the result is a skin texture and tone that is hard to work with. My winter moisture-packed foundation is too heavy; my powder mineral foundation is too light. So I dug out what I had put off to the side and found my Fit Me® foundation from last year. After using it just once this year, I knew it was now my go-to foundation for the season. After a week, I noticed my ‘swivel’ was tapped. I was at the end! Next day on my way to work, I made sure I stopped at my local drugstore to get another. My face looks smooth, natural, and the foundation controls oil, fading and streaking all day. I don’t have a lot of free time for makeup touch ups during the day–I want to do what I can to make sure my look stays put all day. This Maybelline foundation helps to make sure that happens! CVS, $8.99

Rimmel**Rimmel London’s Scandaleyes Waterproof Kohl Liner in Sparkling Black**: I did a whole eyeliner comparison last year–drugstores vs. department stores, waterproof vs. long wear, liquid vs. pencils. I think when it was all said and done, my go-to brand ended up being Rimmel’s Scandaleyes. The color variety was huge, the stay power was great, nothing smudged or ran ALL DAY, and oh–the price was EPIC. Even though I tend to always use black on my waterline with color underneath, I had began using the sparkling black because the hint of glitter softened the heavy black and gave it a nice glimmer. I ended up buying another one so I had two: one for home and a backup in the purse. Well, I switched them out when home’s got low and now sharpening is getting difficult again. So it’s time for a new full one–that kind, that brand, that color. Walmart, $3.97

image**Perfectly Posh’s The Daily Grind Body Coffee Scrub**: Okay, I have to be honest here. This is not the first time I have “hit pan” with this product. In fact? I think I’m probably on my 6th container of this little beauty. It doesn’t hurt that I’m a coffee fanatic. Then to find a natural bath product that does what I want with the feeling of bathing in an espresso is even better! The Daily Grind energizes skin and gets your blood pumping with a cup of coffee before you get out of the shower. It’s packed with the cleansing and rejuvenating properties of coffee, as well as clearing, anti-cellulite and energizing traits. This scrub cleanses as well as removes the dead skin cells keeping your skin soft, fresh and glowing. Oh, and did I mention it smells damn good? I don’t even want to think of this gem not ever being in my bathroom. I shudder at the thought. PerfectlyPosh.com or an Independent Represenative, $24

Simple**Simple Facial Wipes**: I will forever stand firm on something a friend told me years ago. I’m not sure if it’s true, but it was enough to scare the mascara off my eyes. “If you fall asleep with your makeup on, your face will age an extra six days.” Okay, ummm, NO! I’m fighting against time now and my age lying is getting pathetic even for me (although no one usually questions it.) I did a little reach on my own and did find articles that say not washing your face before bed WILL age your appearance. The good news? No one is sure how much. The bad news? Six days was the LOWEST number! Eeek! So, since then I try to remember to take off my face for the day with a nice gentle cleanser then treat it with a good serum. But, I will admit, I get tired, get upstairs in bed, then realize I forgot my bedtime facial. So, let’s just say I’m a bit lazy. If I’m in bed?…I’m in bed. I have phones, remotes, food, reading material and ice packs on a rough day. So, I figured if I can make sure I have a “stash” of goodies for lazy evenings, I can include skin care too. I have a little bag with skin care necessities: hand cream, cotton balls, mini eye makeup remover, trial sized night cream and eye cream, and my Simple Cleansing Wipes. They do the trick when I need to get the “crud” off and prepare myself for a night of cell rejuvenating. The formula doesn’t bother my sensitive skin, it gets off the toughest makeup, eye color, eyeliners and mascaras. They aren’t abrasive, they do the trick, they are easy to keep where I need them and they aren’t expensive. I have gone through two packs of Simple Wipes and a pack of a different brand. I went right back to Simple’s. They just did the trick–no fuss, no muss. And no more waiting…I need a new pack tomorrow! Walmart, $4.49

So that, my makeup beauties, is what it means to “hit pan”. I’ll be anxious to see if I find any other products this year that I will fall in love with, worthy enough to create chaos if I “hit pan”. I’ve tried a few new products recently: a new face wash, a perfume, new body cream, long wear mascara. Will any of them make themselves worthy to enter the “hit pan” elites? I don’t know yet, but I’ve got a lot of time ahead, a bunch of products to trial, and a whole lotta time to see what other items big named cosmetic companies come up with.. Let’s see if anything else in my makeup drawer becomes worthy to enter my “I hit pan” club soon!

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“Easy Come, Easy Go”–Fall Style

9 Nov

Easy come easy goTick Tock, Tick Tock…

Okay, let me sum this up as best as I can, as quick as I can:
It is 11:40 pm
1). I have insomnia
2). I’m beyond stressed
3). I’m watching repeats of Sex and the City

No big deal, right? Actually right now, it’s not. But when Carrie starts going mentally nuts because Big wants to leave his wife for her, it will get very tense. I understand… to most of you, that means nothing. But to those who understand, I’ll pause for a moment while you get a Swiss Roll and a pint of Ben & Jerry’s ice cream.

Even being somewhat back in the workforce hasn’t completely taken me out of the world of SATC. I still know every episode and the storyline and outcome of each. The one I’m watching right now? “Easy Come, Easy Go.” Oh, I could go through the plot but it’s really involved and you probably either already know or don’t care.

But I will spin the episode title a bit for the sake of this post: Easy come, easy go. I can apply that to this week, specifically. A few things came and went for this fashionista. And they all had their own personal relevance. So let’s incorporate this theme into Sassy’s agenda:

imageEasy Come–Converse Chuck Taylor All Star ‘Ox-Sparkle Wash’ Low Top Sneaker.
This purchase was easy peasy. Fall is here…walking in heels is dangerous, flats can get wet, too early for many boots. So what do you wear when the whether is sh*t but still want to have some style? An epic style of Chuck Taylor’s. This pair looks a little like stone washed denim but in black. Definitely jazzy, and if you pair them with a nice pair of straight legged dark wash jeans and a layered look hoodie top, you’ve got a nice ensemble for a casual day! A fabulous add to my new seasonal footwear. (Sassy’s Steal: $44.99 (sale), Norstrom.com)

imageEasy Go–Aveeno Ultra-Calming Makeup Removing Wipes.
Getting late? Too tired to go through the whole nightly face routine of washing, exfoliating, treating, moisturizing, etc.? Keep these by the bed for those lazy nights! I stand by the statement: never let the pillow be your washcloth. But you can just rid your day of the dirt, grime and makeup with this pre-moisten cloth that takes everything off your face, even mascara. Just an easy wipe-wipe-gone! Keep a sample size of your favorite night cream & eye cream just treat your face after you’ve said goodbye to all the goop. (Sassy’s Fave: Yes To Blueberries Age Refresh Cleansing Facial Towelettes, $6.59. CVS)

imageEasy Come–Roxy Hooded Sweater.
I know I probably already have a sh*t ton of sweaters packed away to get me into this season, but with me kind of expanding my writing as well as putting in time with the tattoo shop, I need some comfort and warmth too. I’m trying to bring out the lightest weight sweaters first, and TJ Maxx has a great array of Roxy tops at fabulous prices. Warm, fun hoodies, soft and comfortable makes these sweaters a staple in my closet now. I picked up a black and neutral one to get started! (Sassy’s Steal: $29.99, TJ Maxx stores)

imageEasy Go–Philosophy’s Homemade Honey Buns Shower Gel and Lotion.
I love checking out TJ Maxx’s skin care, make up, and body area when I go. I have a few products that I specifically look for because the price is so good if I find them. This venture didn’t get me what I usually look for but it did land me a set of sweet smelling, delicious body treats that are perfect for the changing seasons. The bath & shower gel smells just like warm honey breakfast rolls right out of the oven. A great way to wash the blues right down the drain. And it’s an “easy go” for dry skin with a non-greasy body moisturizer in the same tasty scent. A great way for those stresses to say buh-bye with a smell so soothing to the senses. (Sassy’s Steal: $7.99 each, TJ Maxx stores)

So you see how an episode of Sex and the City can be turned around to fit even into the simplest days? I turned “Easy Come, Easy Go” into an article about what needs to come into your glamour collection for this fall. But that’s just a general rambling about what I did tonight. Stay tuned because Fall is upon us and I will be trying and discovering more and more things soon, without a doubt!!

A Funny Thing Happened On My Way To The Email Box….

17 Mar


First, let me start off by saying Happy St. Patrick’s Day to all of my readers and followers, near and far. I hope your day was filled with tasty meals of corned beef, cabbage, carrots, potatoes, Irish soda bread, shots of Irish whiskey and more Guinness than you can imagine. Okay, well I don’t wish EVERYONE that, but if it’s your thing then more power to you. If it’s not, like the French Sassy Auburn girl, then just put on a nice green shirt like I did and call it a day. Erin Go Bra-less…. or something like that.

Second…. WTF? Okay, here’s my deal when it comes to my blog. I review things, and I admit I tend to review the things I really like more than things that I don’t. Just because something doesn’t jazz me 100% doesn’t mean someone else isn’t going to like it. But if someone comes right out and ASKS ME what I thought about a product? Oh I’m gonna tell them. You are going to get the redhead, sassy review–and probably not in 100 words or less either. You get my drift.

So yesterday, a company that I had recently purchased some makeup products from (and have many times in the past) sent me an email because of my blogging reputation and purchasing frequency with them. They wanted me to review the latest products I had gotten from them for their website. Okay, cool. I think customer reviews are a fabulous thing. Not everyone knows they can come to a website like mine or other bloggers to get information on what is good, what is better, what is great… and what is not! Sometimes you have to take the reviews that are on the company’s website with a grain of salt because they can be slightly tainted. I mean, if you are there making a purchase, there is a good chance you already like the item and aren’t going to dish any dirt on it. Sites such as totalbeauty.com and makeuptalk.com are good to get true, honest opinions on just about anything. I respect them for that.

This company asked for my opinion on six products: a new necklace, a new lipstick formula they recently released, a bath product, a perfume, a sensitive skin face wash, and a anti-aging facial moisturizer. Sounds easy enough, right? I wrote a “blurb” saying I loved the necklace (so gorgeous and versatile); the lipstick which is excellent for moisture, gloss and a hint of color; the bath product which smells like yummy fresh baked goods; the perfume which was just meh–kinda so-so as it was really strong and just not my style; the face wash was hellacious as it burned my face and eyes terrible and honestly could NOT believe it could be for sensitive skin with that much chemical fragrance in it; and the facial moisturizer that made my face itch, burn and actually caused it to break out and get flaming red. I handed out three 5-star ratings, one 3-star rating and two 1-star ratings. I submitted them to their online product review “committee” and went about my business.

Today, a funny thing happened on my way to the email box. As I checked the emails for Sassy, I saw six responses regarding the reviews I had done yesterday for those products. They were happy, thrilled, couldn’t be more excited with the reviews I gave 5-stars to. They were so happy to tell me they would be putting them up on their website immediately and were ecstatic to put my name and opinion with their product. Yeay Sassy! Love you Sassy! Then…. the 3-star product’s rating , however, was still being “reviewed” and they informed me they would get back to me with a decision as to when (and if) the review would be used. Hmmmm. Kind of made me scrunch up my face and tap my toe a little bit. Just a tad suspicious if you ask me.

Then, the corker. The shock of all shockers. The “You’ve got to be %#@&’ing kidding me!” of all “You’ve got to be…” You get my drift. This company–a company whom I have done business with on and off with over several years–sent me an email saying they would not be using my 1-star reviews on their product review site because they “didn’t meet their expectations.” EXCUSE ME? Didn’t meet your expectations? Oh, so let me get this straight: if I love your stuff, you’ll whistle Dixie, shower me with kindness, and praise the ground I walk on. But if I tell you how I REALLY feel which doesn’t float your boat, you’ll take my honest review and toss it out with yesterday’s bad lettuce. Keep what works for you, ditch what doesn’t. You know there, dillweed, if you didn’t want HONESTY about your products, why did you give me the option of either a 1-2-3-4-or 5 star rating? Hmmmmmmm?.

Yeah–well–that don’t fly with me. If THEY aren’t going to let the public know the facts, I will. So take notice people. Here’s a quicker than quick review about the latest items I just purchased from this company….. AVON:

SHINE ATTRACT LIPSTICK (in Nude Love and Passionate Red): Nice sheer colors, not bold, tons of shine, very moisturizing. Somewhat long lasting. Love ’em.

STYLISTA “Y” NECKLACE GIFT SET: Gorgeous “Y” styled necklace with black crystal gemstones. Comes with matching earrings. Looks great with everything–day and night!

BUBBLE DELIGHT BUBBLE BATH: I actually bought this to use in my hand soap dispenser in my bathroom and it works great. The Vanilla Cream scent smells just like a cupcake, lathers nice, and keeps hands soft!

FAR AWAY EAU de PARFUM PURSE SPRAY: The scent is “nice” but really isn’t my style. A little too heavy on the amber and musk for my liking. It does last and lightens up after wearing it for a while. All in all, not completely for me though.

 

mark CALMING EFFECT COMFORTING MILK CLEANSER: Holy smokes, this was a product from hell for me. It might be for sensitive skin but its scent and formula burned my eyes terrible, even when I didn’t get it NEAR my eyes. Very drying on my face, made my skin feel way too tight. Just not all it was cracked up to be. Won’t use it again, and won’t recommend it either.

 

mark FOR GOODNESS FACE ANTIOXIDANT SKIN MOISTURIZING LOTION SPF 30: All the hype behind the product sounded great–oil free, natural ingredients, high SPF. Good stuff, yes? NO! It burned my face, causing me to get red and break out! Way too irritating for my skin… and it didn’t smell all the great either. No way, no how. Buh-bye!


 

There ya go Fashionistas… you want REAL reviews? Ask me. I’ll give it to you straight up. And if a company only wants you to see the good stuff, I seriously suggest asking your friends, checking blogs like mine, and looking into those great makeup sites for reviews–both good and bad–before you decide on a product. You want REAL opinions from REAL people when looking for something, right? I mean….I would want my friends to tell me honestly if I looked like a ruffled banana in a tiered yellow tank top (yeah, been there–almost did that). Sorry…. that was kind of a random flashback.

So, I’m sorry to have to give you a little dig today Avon but it’s the consumer’s decision to choose to buy a product with ALL the facts… not just the ones you see fit. You don’t want that kind of rep, do you? Hopefully you’ll reconsider how you “choose” you reviews in the future. It might just be better for your business than you think.