Anyone who reads fashion magazines, glamour spreads, even blogs may wonder sometimes if any REALLY good makeup can be found at your local drug store. It can be very disheartening to see a killer shade of lipstick on a model in a magazine only to find out that one tube costs over $25. I remember when I was a teen, if I spent more than $5 on ANY makeup product, it was “high end”. Wow… times have changed. I decided to put aside the samples and products that I had gotten from some of the higher end beauty stores or at the cosmetic counter of my local exclusive department store to see if I could get a SLAMMIN’ look for a more reasonable price.
I went through my vanity to find things that I mainly use that could be close to or even equal in quality for less expensive products in my local drug store or retail store for the main products that I use. Now, let me state for the record — I have a TON of makeup. In fact, if I wasn’t involved in what I do as a writer, I’m sure an intervention would have been discussed. I can’t help it if I get products to test and try, get coupons for free items, and I get random products in the mail from brands that follow me on my social medias. But when I did some math in my head, I realized a lot of people don’t have access to many of the things I have. So, my quest began: could I get a great natural and/or glamour appearance with products from my local drugstore without breaking the bank? A full face—from foundation to lip gloss–for a high-quality, almost red-carpet look? Hmmm… Let’s see how I did…
Foundation: There are a ton out there, any glamourista knows that. The problem with foundations is that everyone wants something different from them. Some people need a formula for dry skin, one for oily skin, some like mineral liquids, and others like a powder foundation. Finding one really depends on what your skin type is like. We will just take my skin as a basis for this test. I have super sensitive skin (thank you, red hair) and can go from dry to oily in a matter of 24 hours. After being at The Makeup Show this past weekend, I kept hearing about professional makeup artists using NYX Cosmetics’s “Total Control Drop Foundation”. Okay, wait—these world famous MUAs who have access to ANY brand at ANY cost are picking a drugstore foundation to have in their cosmetic kits? I had to know why. I stopped by the brand booth at the show and talked to two fabulous brand representatives from NYX. They agreed—makeup artists from all over are carrying their Total Control Drop Foundation with them. Why? Well, I bought one to find out. I will say, it IS pretty awesome. It has a dropper so you can get just the amount you need without oversaturating your skin. It is light, buildable, and didn’t irritate my sensitive skin at all. Available in 24 shades, it wasn’t hard to find one that matched my very pale skin easily. I like the fact you can “add” things to it so your skin can get an even better look: a color adjuster, a mattifier or even a primer. I was super excited to find this product at The Makeup Show! A great deal for $14.
Setting Powder: Setting powders, for some of us “old schoolers” remind us about when they were skin-toned (not mine), turned into a shiny cookie from the talc, and gave us a nice orange glow. I was over that one fast. I just gave up on the powder thing for MANY years. Then… ta-da! I received a free sample of this new, high end HD powder. It wasn’t a pressed powder–it was loose. Not very easy to carry with me. Not to mention, it was white! Who wears white powder? After reading the details and practicing its application, I came to love it fast! It was translucent when applied to the skin and set my makeup perfectly. I bought a jar and, honestly, to this date, I still have it—it lasts forever! Then, about six months ago, I received an item in a monthly subscription box. It was NYX’s High Definition Finishing Powder. Yeah, there’s that NYX brand again! I put it on my vanity and let it set. One day, when laziness was at its max, I realized I needed an all over evenness to my skin and grabbed NYX’s powder since it was close by and tossed it in my purse to apply at work. Wow…was I amazed! A big brush swiped over the powder compact with a light dusting all over my makeup gave me a soft, flawless look. I was very surprised! I was even more surprised at the price. It ended up being 1/3 of the cost of my high end brand. And it did the same thing. Having this powder in a compact made it easier to carry with me as well. It has now become a staple in my purse. A fabulous price at $10.00
Blush: With my skin being very pale, I do not need a lot of blush to get a rosy hue to my cheeks. In fact, there are times when a pinch with my fingers right on my cheekbones gives me enough color for an hour or so. (That’s a nice trick to remember when your face needs a slight glow.) While I was flipping through a doctor’s office magazine, I saw this ad featuring a beautiful model with gorgeous cheeks. I was shocked when I saw what she had used… e.l.f. Blush in Fuchsia Fusion. I didn’t think this redhead could pull of a color like that but I wanted to try. Wow, I was surprised! I certainly did not need a lot of color, but the shade was gorgeous. Just a tiny sweep on my cheeks upwards was the perfect color I needed. Although it looks a little bold in the package, it gives me a healthy glow. And a little goes a long way. A great find for only $3
Eye Shadow: This is another personal preference. I know people who despise crayon colors, some who love loose mineral colors, and others who only wear natural colored pallets. In my career, I am busy and free time is limited. Because of that, I want—and need—an eye shadow that will last all day. Now me, specifically? I want a shadow that is glittery, shimmery and a long-time wear power. After seeing ads (and with a coupon in hand), I set out to get myself a L’Oreal Infallible 24HR Eye Shadow color. This easy to apply creamy shadow can be put on with your finger or even a tight brush (like a concealer brush) for more precise application. If you want to combine two or three shades, use a brush to get the colors you like then blend, blend, blend to get the look you want. Keeping it simple, I chose to get the color “Silver Sky”. I used my finger to dot, dot, dot then blend. I loved it! Yes, it wore all day. Yes, it was super water resistant. No, it did not crease. I was just what this busy girl needed! Over the years, I have managed to collect about 12 different shades that I like to wear alone or with other shades. When I wear L’Oreal Infallible 24HR Eye Shadow, I don’t stress when I can’t check it. I know it is fine. $8
Now there are your powder shadow girls. That’s okay too. I have about 12… or 70… different shades of loose mineral shadows. There are some very high quality pure mineral shadows on Etsy (like Notyce Beauty & Deviant Cosmetics) but in the stores, I’m pretty picky. A while back, while wandering around a discount store, I found a trio of colors that I loved. They had natural, soft, and subtle looks but I wanted something bold. I grabbed Wet ‘n Wild’s Color Icon Eyeshadow Trio in “Spoiled Brat”. Since I don’t use many pressed eye colors, I was hesitant to invest a lot of money for just a few purse shadows. I could not, however, pass this trio up. Of course, other color combos were present and each trio had great shades of pressed shadows for just about anyone. Since loose minerals are hard to carry around with me, this pressed trio of shadows was perfect to give me a few fun colors at a fab price. $3
Mascara: Probably out of all makeup that is on the market, mascaras are the hardest for me to settle on. Every new one that comes out says it is better than the last. And I fall for it every time. There are also ones that I have loved that have just disappeared. UGH! I am often given mascaras to try from different brands to test and only a few times have I flat out not liked them. But there are also very few that I have loved enough to buy again. When it comes to drugstore mascaras, there are so many that I literally get overwhelmed when I go looking. I am not able to try any of those before buying and am afraid of getting something that will irritate my eyes or just doesn’t look good. I actually made a list of what I wanted with a mascara and what I didn’t then went on to various company websites to see if they had something close to my desires. After I chose my brush style, formula, color and longevity, I was able to narrow it down to three mascaras. The first one was difficult to find. It was out of stock in many stores. The second one seemed to do just about everything. I’ve been wearing it for a week and have had no eye irritation, smudging or difficulty in getting it all off at bedtime. It was not that expensive and I had a coupon too. Would I buy it again? Not sure… we’ll see. But am I wearing mainly now? Yes, yes I am. Every day. I like the results I am getting L’Oreal Paris’ Voluminous® Extra-Volume Collagen Mascara. A decent deal for $8
Eyeliner – Pencil: I am a child of the 80’s. Back then, your pencil eyeliner was awesome if you got it really sharp then heated it with a lighter. Looking back?…ugh, what was I thinking. Eyeliners have come really far since then. There are pencil liners that will stay strong on your waterline without having to melt them on. The problem is that most of them are super high end and are not cheap. One summer on vacation, I realized I left my pencil liner home. I got a little paranoid so I headed out to the nearest drug store to try and find something that could hold me over. Thanks to a recommendation from a customer, I decided to try NYX’s Slim Eye Pencil in Black Glitter. It was a little sparkly but not a ton, just enough. It sharpened easy, glided on without tugging and didn’t smudge at all. I liked it so much I went back and got a few other colors. I really like using the glitter liner on the waterline and then I nbetween the lashes with a thin line of the NYX Silver liner (or other bold color) underneath. A very chic look at a very reasonable price! $3.50
Eyeliner – Liquid: I have only been using liquid liner for a little over two years. It didn’t matter how many YouTube tutorials I read, the “winged liner” look wasn’t flying my way. Thanks to the help of a couple of my friends, I think I have finally achieved the look. It’s not always perfect and takes some time, but I can get there. The liquid liners that I first started practicing with were more than forgiving. I could make a small mistake and be able to fix it without much effort. The only bad thing was that usually meant that the liner didn’t stay as “crisp” as I wanted it to. If I wanted the winged liner look that day, I would have to use the liquid I had then go over it with a pencil or wet shadow. That didn’t always work so well. I was finally given some recommendations for a good pen liner but it was pretty steep in price. Especially since I wasn’t a pro at it. I tried it and was beyond thrilled with it, but that price made me wonder if there was any drugstore liquid liner with the same stay power. Fortunately I found one that was actually BETTER than the expensive pen I was using. Wet n Wild H2O Proof Liquid Eyeliner has a stay power like I have never seen before. It isn’t a pen (which is my only disappointment) but the applicator has a pen-shaped felt tip. It goes on smooth and gentle and stays ALL DAY! There is no crying or smudging or even wiping this off. Once it is on, it’s on! Now that has its disadvantages if you are a newbie to the liquid liner game. If you make a mistake, you need to fix it FAST or you will need to take it all off and start again. And to take it off completely takes the right products and a substantial amount of time. I find it is best if you give the applicator a blot on a tissue (hold it on an angle–don’t press the tip!) and go from there. That way you will have less product that can get unruly. You may even want to find a super thin, long handled brush to apply it with. (Instead of a makeup store, look for a good super-thin paintbrush at a craft store! Just make sure you clean it after each use so it won’t lose its shape. This gem is remarkably inexpensive for $4.
Lip liner: The main purpose of a lip liner is to keep your lip color from feathering into the fine lines around your lips. A good way to keep those lines from happening is to use your favorite eye cream around your lips morning and night. Eye cream is supposed to prevent you from getting lines around your eyes, right? So why not do the same thing for your lips. Find a lip liner pencil that isn’t too soft but that doesn’t tug when you apply it. I found that Rimmel London’s Lasting Finish 1000 Kisses Lip Liner was a great find for the cost. Available in 11 shades, this gem is perfect for giving you the perfect pout in a color that matches your lipstick or gloss. The long-wearing formula doesn’t transfer and can stay put for up to 8 hours. Not to mention, if you use a long wearing lip color, you want it to make sure it “stays in the lines” and a liner helps with just that. If you want, you can even use it as a long wearing lip color by itself by filling your lips completely with your favorite shade. And at its low price, you can pick all the colors that you love. $4
Lip Color: When it comes to an all over lip color, everyone has their personal preference to the kind they like. Some like pencils, others like regular lipsticks, many like liquid lip colors, some prefer stains. Whichever one you like best, you are sure to find something reasonably priced in your local drugstore. It might just be a case of trying different ones that give you the formula and colors you like. One little gem that I found is made by NYX called Epic Ink Lip Dye. Don’t let the name fool you. It’s not really a “dye” or even a stain. It is more like a liquid lipstick that goes on smooth and lasts a long time without any transfer. The colors are bold and give you a “notice me!” look. There are 12 shades to choose from in the current collection and run about $7.
If you want something that is fairly long wearing but is more of a gloss with a good color, don't pass by L’Oreal Paris’s 8 HR Le Gloss. I've been wearing this gloss for well over five years now and it is still the one I grab when I want long lasting, creamy color that hydrates. Available in 20 shades that include mattes, frosts and shimmers, this stay-put gloss doesn't feather or fade. It is a bit sticky which is not appealing for some but for someone who has dry, chapped lips (like me) they may appreciate that kick of moisture. You can find that in your local drugstore for $10.
One other little goodie that I recently discovered is a neat Lip tint by e.l.f.. Don’t let the color in the package deter you. It actually changes colors with the chemistry of your lips. It is moisturizing because it is infused with shea butter to give your lips some great hydration. It comes in three hues and can be put on at any time … even without a mirror! I had originally gotten Perfect Pink when it first came out but I thought, for a redhead, it was a little too bright for me. Then they released Perfect Berry and I was thrilled! It gives me that nice, rich, shiny light burgundy hue that looks great on my lips and matches my hair. They also released it in Perfect Peach which I am sure would also look good especially to match an outfit with warmer or neutral colors. e.l.f. offers these “Perfect” lip tints for $6.
It can be difficult to select a makeup item from a drugstore simply from a magazine ad or even from a recommendation from a friend. Not everyone wants the same things so without being able to try it out for a while, it’s hard to know if it is the right product for you. I tell my readers to do their research: read online reviews about the product itself at their website, search online for public reviews, and try sites like Influenster that cover all kinds of products—makeup and more. Use these to make your decision but definitely ask the drugstore if you purchase it and find it is not the product for you that you can return it without a hassle. This should be able to narrow your choices down quite a bit and take the worry out of possibly losing money on a product that is not for you.
So Sassy wants to know… what is YOUR must-have drugstore makeup product? How long have you been using it? And of course, why do you keep buying it? I’d love to share your thoughts on your favorite products in a future article. Leave your comments below so I can do some research on the ones you love too!
Tags: black, blush, cheeks, compact, cosmetics, cream, crease, drugstore, e.l.f., eye liner, Eye shadow, eyeliner, eyeshadow, foundation, glamour, gloss, HD, highlighter, Infallible, L'Oreal Paris, lip dye, lip gloss, lip liner, lip stick, lip tint, lipstick, liquid, liquid lip color, long-lasting, long-wearing, loose powder, makeup, mascara, NYX, pencil, powder, Rimmel, setting powder, Wet n Wild
Every spring, I take my annual trip to NYC to attend one of the premiere makeup and glamour events in the country. The Makeup Show makes it stop at the beginning of May in the Big Apple which is not too far from my actual location here in Upstate NY. Ever since the first one I attended in 2016, I am always amazed by the talent and education The Makeup Show brings to the stage as well as the brands that go. This year was no exception. We heard tips and tricks from the industry’s leaders with insight into what is new and hot for the seasons ahead.
1. “If you don’t have glitter adhesive for your eyes, use some clear eyelash adhesive and gently pat glitter onto the lid with a small, flat, synthetic brush.” This was kind of a “Wow! No sh*t!” moment for me. I have a few different glitter adhesives (that I actually got from The Makeup Show last year!) but this was a great tip for someone that may want an easy backup plan who needs a bit of sparkle to hold during an impromptu meeting, lunch, dinner, club date or even a glam moment. It makes total sense… if it is safe enough for your lashes, it’s safe enough for your lids. This is an inexpensive way to play with different glitter looks you want to try as well. Also, synthetic brushes don’t “absorb” as much product, so the majority of the product you pick up with gets to the eye. Especially glitter!
2. “For a dewy look on your body (neck, shoulders, cleavage, chest), use a simple sunscreen rather than a ton of different products.” I have done many reviews on different types of sunscreens over the years, but I never thought that they could be used as makeup. The ingredients of sunscreen tend to be slightly thicker than general makeup, and are needed for long term wear to block out harmful UVA and UVB rays. This richer formula is perfect for giving you that soft, silky, dewy look without needing a ton of time with brushes, bronzers or highlighters.
3. “Do not use an HD powder when doing a photoshoot. HD powders tend to use shimmering agents that actually causes the flash to bounce off your face.” Whoa. THAT was a serious “Ah-Ha!” moment for me. In the past year, I have been doing a lot of professional photos with photographers. I always thought that the fine grind of HD powders would give me a flawless finish. That’s true, but not if cameras are involved. What can happen is your powder can cause flashback, which shows up on film as a white or oily look, coming from the flash of the camera hitting reflective surfaces. Products with titanium dioxide and zinc oxide (natural sunscreen ingredients) can cause this to happen as well, but to a lesser extent. I stopped at one of my favorite vendors to discuss what I had just heard, and to ask what I needed instead. They felt my pain and directed me to the powder that I should use. Phew!
4. “Yes, you can find a long-lasting lip color that will stay true for over 8 hours without drying out your lips.” For years now, I have loved the idea of a lipstick that will not transfer onto my coffee cup, straw… or someone else’s face! I have definitely found a few brands, but with my unusually dry lips, the colors tend to cause more problems than they are worth. They dry out my lips causing cracking, peeling, and unappealing blotchiness. I usually end up exfoliating them with sugar and honey to get the uneven color off then just apply a moisturizing gloss tint to try and repair the damage. A company was there that asked me if I would try their long-lasting liquid matte lipstick with a glitter topper to see if they could convince me that theirs was “different”. Sure… why not? After long hours of running and rushing to and from seminars; from classes to subways; to trains then driving home, I gave my lips a look on the train to see how they looked. Holy ah-may-zing. The color was strong, the coverage was even, the glitter had no fall-out and I was still getting compliments on how they looked. I touched base with this great company and placed an order for my favorites within days. Kudos to this great crew for introducing me to my new fave lip color. (To see the brand, click here!)
5. “Choose gain over gossip.” No matter how well you do in your industry, people will talk. They will talk about how you are handling yourself, how you handle your business, how polite you are, how bitchy you can be, your mistakes, your successes, you name it. But the bottom line is that those who want to further themselves in their industry only make up 10% in that line of work. The other 90% are making excuses. Tabatha Coffey held a great seminar this year, not just talking about the makeup industry but how you respond to those around you that like to cut you down. I have said for years that if you don’t like me, yet still watch everything I do?… Bitch, you’re a fan. It’s nice to be reminded that if you are investing in yourself, you are already a step above the rest.
Sassy Auburn's Diary Of A Glamour Junkie... 